As we started with augmented reality applications in 2012, we had to thoroughly explain the topic to everyone interested.

In Germany in most cases people didn’t even know the translation of the two words “augmentet reality” let alone the right prononciations of the words.

Today most people believe that AR will becomethe next big thing. Companies around the world invest billions of dollars in AR. But in the  end the customer will decide whether it will be a success.

Nevertheless you have to have in mind that AR is just a technology consisting of hardware and software. It will come to the important question whether the new AR based applications will bring enough benefits to the customer. This is exactly the area we are focusing on at appear2media.